Refusal D05 · Documented decision · Authorship review
Magnolia replaced Centella
Centella was the comfortable default. Magnolia bark carried the calmer, more authored East Asian role.
Formulation decision
The refusal
Anvaira does not need to sound like every other calm-skin formula to make a quiet product.
- Reason
- Comfort language can be built without choosing the same default botanical everyone else reaches for.
- Cost
- We gave up a more familiar skincare keyword.
- What replaced it
- Magnolia bark as the more authored East Asian support material.
- Present status
- Documented decision · Authorship review
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