Refusal D01 · Documented decision · Formula brief
Bakuchiol was cut
Its strongest marketing value was retinol-like activity, the correction claim Anvaira had already refused.
case source file · Formulation decision
The refusal
Bakuchiol was not removed because it was unfashionable. It was removed because the only reason to keep it was to make a claim the house had already banned.
- Sources or observation
- Keeping it would have invited the anti-aging conversation the house does not want to sell, while adding a photosafety review burden to a daytime leave-on.
- Decision
- Documented decision · Formula brief
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