Refusal D01 · Documented decision · Formula brief
Bakuchiol was cut
Its strongest marketing value was retinol-like activity, the correction claim Anvaira had already refused.
Formulation decision
The refusal
Bakuchiol was not removed because it was unfashionable. It was removed because the only reason to keep it was to make a claim the house had already banned.
- Reason
- Keeping it would have invited the anti-aging conversation the house does not want to sell, while adding a photosafety review burden to a daytime leave-on.
- Cost
- We gave up an easy “plant retinol” story.
- What replaced it
- No replacement ingredient. The correction claim and its extra burden left with it.
- Present status
- Documented decision · Formula brief
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