Refusal 05 · Principle · House rule
No decorative actives
Ingredients cannot exist only because they look impressive on a label.
Ethical principle
The refusal
A label can become a mood board. Anvaira will not keep an active because the name sounds expensive if the role is already covered or the purpose cannot stand.
- Reason
- A label can become a mood board. Anvaira will not keep an active because the name sounds expensive if the role is already covered or the purpose cannot stand.
- Cost
- We give up longer, more impressive-looking ingredient stories.
- What replaced it
- A smaller formula in which every material has a job another material is not already doing.
- Present status
- Principle · House rule
House Letters
Receive future refusals and formulation decisions.
Follow the decisions that made the formula smaller. Receive future refusals, the reasoning behind them and the first finished evidence when it exists.