Refusal 03 · Principle · House rule
No claims without evidence
A claim must wait for the standard beneath it.
Ethical principle
The refusal
A beautiful ingredient story does not become a performance claim by repetition. Claims wait for evidence, not enthusiasm.
- Reason
- A beautiful ingredient story does not become a performance claim by repetition. Claims wait for evidence, not enthusiasm.
- Cost
- We give up publishing the strongest sentence before it has earned support.
- What replaced it
- Narrow claims that wait for the finished formula and the proof appropriate to them.
- Present status
- Principle · House rule
House Letters
Receive future refusals and formulation decisions.
Follow the decisions that made the formula smaller. Receive future refusals, the reasoning behind them and the first finished evidence when it exists.