Privacy Policy
Last updated: October 21, 2026
Anvaira operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Anvaira is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
- With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses here .
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
- With our affiliates or otherwise within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.
- Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +1 334-329-2633 or email us at sai@theanvaira.com or contact us at 5900 Balcones Dr, Ste 100, Austin TX 78731, United States.
Lucy, our AI assistant
To answer your questions, Lucy uses third-party artificial-intelligence and web-search service providers that process data on our behalf.
- AI model providers receive your question and up to your last six messages in the conversation, for context, so they can generate an answer.
- Some AI processing may take place outside the United States, where data protection laws may differ from those where you live. Only simple ingredient-definition questions asked at the start of a conversation are ever sent to a provider that may process data outside the United States. Questions involving health, medications, pregnancy, children, or other personal topics are not.
- Web-search providers may receive a short product search, such as a brand and product name, when Lucy needs to look up a product online. They do not receive your question or conversation.
These providers may use your data only to provide their services to us, under their terms for business customers.
What we keep. We store your questions and Lucy's answers, along with your account ID and technical details, to improve quality and safety. Before storing them, we automatically remove email addresses, phone numbers, ID and card numbers, and names you introduce yourself with. This removal is automatic and may not catch everything. We don't store the full conversation history, and our server logs don't contain question or answer text. We keep this data for as long as needed for these purposes, and you can ask us to delete it at any time.
Please don't share sensitive health information, your full name, or other personal details with Lucy. Lucy is not a medical service, and your questions are not protected health information under HIPAA.
To ask about or delete your Lucy data, email operations@theanvaira.com.
Updated October 23, 2026
Usage information
We collect usage information in three tiers.
Tier 1 is collected whether or not you accept optional cookies. It is what we need to run the site, keep it secure, and provide something you asked for. It includes account events (sign-up, sign-in, the method, and deletion of Lucid data), orders placed through our store, answers you submit to receive a result, questions you ask Lucy, feedback, problem reports, and a short diagnostic trail when something fails. It also includes anonymous counts: pages by route, errors, Web Vital ratings, a device-size bucket, country or region from the network request, the referring site name, campaign name counts, missing pages, and whether the cookie banner was accepted or declined. Those counts are stored as totals. They do not use a usage cookie, a stored identifier in your browser, or a fingerprint, and they are not built so that two requests can be tied to the same person.
Tier 2 is collected only if you allow analytics. We then set a first-party visitor id and a session id. With that we can see funnels, where a step is left, return visits, clicks, scroll depth, time on a step, on-site search counts, and which signed-in account belongs to that visitor id. We do not record the words you type, your email, or your name in these events.
Tier 3 is collected only if you allow marketing, and it stays off when your browser sends Global Privacy Control. We do not add an advertising pixel for this tier. Any future marketing tool has to pass that same check.
You can accept or decline analytics and marketing separately. Strictly necessary cookies stay on because the site needs them to sign you in, keep a form, and check out. Changing your mind later is available from Privacy choices.
How long we keep it
Anonymous totals are kept. Raw tier 2 events are kept for 13 months and then deleted. If you delete your Lucid data, we delete the tier 2 events linked to that account and remove the link from the visitor id. Orders and the Shopify account are not deleted by Delete Lucid data.
What we publish
We may publish de-identified totals, such as which Lucy topics are common. A total is not published when fewer than 50 people or events sit in that cell. We do not try to re-identify those totals, and we do not combine them with other data in order to identify a person.
Private Lucid journal and weather
If you use the optional skin-feeling check-in or day journal, your dated feeling and note become part of your Lucid workspace. The workspace is saved in this browser and, when account sync is available, to your Lucid account. These entries are included in your Lucid data export and removed when you delete Lucid data. Missing days are not treated as check-ins.
You may add an optional skin journal photo for a day. Your browser prepares a JPEG and thumbnail without source image metadata before upload. We store them separately in your private Lucid account, where you can open them after signing in on another device. We do not send journal photos to Lucy or analyze them to assess your skin. You can download, replace, or remove each account photo. The Lucid JSON export lists account photo dates but does not embed image files; download each photo separately. Delete Lucid data removes account journal photos. Earlier photos saved only in a browser stay there until you choose to move them; clearing browser data may remove those local copies.
If local weather is activated, the service may use approximate location supplied by the hosting platform, a city you enter, or coordinates you choose to share through the browser location prompt. Coordinates are rounded before the weather request. The weather request goes to a weather provider through our server; the returned conditions and general guidance are not saved to your Lucid account. You can turn off local weather for the browser session. Weather context is not a diagnosis or an assessment of your skin.
Photos and biometrics
You may upload an optional profile picture. We store it only to display it on your account. We do not analyze that picture, we do not send it to Lucy or any model, and we do not derive face, skin, or other biometric data from it. Location and camera metadata are removed before it is stored.
The optional skin journal photo described above is stored in your private Lucid account and is never used for ingredient-label reading. When Formula Decoder label-photo reading is available, you may separately choose an ingredient-label image and agree to send that image through our server to an external AI service provider for text extraction. We strip embedded EXIF, location, and text metadata before sending it. Lucid does not save the original label image to your account, journal, or public catalog. The returned ingredient text may be incomplete or wrong; review and correct it before using or choosing to save an analysis. The external AI service provider processes the image under its own data practices; we do not control its retention period. Shelf photos, images pasted or dropped into Lucy, and photos attached to feedback or problem reports are not accepted. A barcode scan may use the camera on your device and does not send us a picture.
Sensitive information
We do not require you to tell us a health condition, including a skin condition. If we ever ask for that kind of answer, it will be optional and off until you opt in.
Lucy conversations
Lucy keeps this conversation in your browser for 10 minutes after the last message, then clears it. That is not a saved chat history. A log of a turn may be kept for review.
Diagnostic trail
Lucid keeps a short diagnostic trail in your browser while you use Lucid. It includes the pages you opened, controls you activated (their role, id, and label only), failed or slow requests (the path, status, and duration), script errors, slow page loads, and the id of a Lucy request. It does not include what you typed, what you said to Lucy, photos, emails, or sign-in secrets. The trail stays in your browser unless an error occurs, a Lucid request fails, Lucy cannot answer, you send feedback, you report a problem, or you mark an answer Not helpful. We then store it for 30 days, with a random diagnostic ID, and with your Lucid account id if you are signed in. A problem report also stores the short description you confirm, and a category if you choose one. Send feedback and Report a problem show that diagnostic ID. Deleting your Lucid data deletes this trail. This does not change the Shopify account, orders, or payments.